protecting.

empowering.

Exposing.

Recent studies have found that 95% of children’s apps contain ads, many designed to pressure young players into making purchases.

In this evolving fast digital world children are increasingly exposed to manipulated content, deepfakes, misinformation, and persuasive algorithms that shape their minds. Are we giving them the tools to understand the truth?

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What is SmartMedia Lab?

SmartMedia Lab is created in collaboration with MediaSmarts, Canada’s Centre for Digital Media Literacy, combining expertise and research to empower young digital users.

We are dedicated to explore the impact of digital media on children and youth, with a focus on digital manipulation, misinformation, and media literacy and raise awareness about the ethical concerns surrounding digital platforms, including social media, apps, and video games.

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Mission

SmartMedia Lab is created in collaboration with MediaSmarts, Canada’s Centre for Digital Media Literacy, combining expertise and research to empower young digital users.

Vision

SmartMedia Lab is created in collaboration with MediaSmarts, Canada’s Centre for Digital Media Literacy, combining expertise and research to empower young digital users.

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What is SmartMedia Lab?

Mission

Vision

The purpose